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Creating a Marketing Plan That Drives Results
Marketing is an activity that is critical to the success of your business. If you do not have a focused plan and approach to marketing, your efforts might look scattered, inconsistent, unprofessional and...ineffective! Good marketing is the result of good planning and disciplined execution and these two elements always have a solid Marketing Plan to support them. Join Danielle Feroleto, AGC Business Development Forum Steering Committee member and President of Small Giants LLC, a full-service marketing firm, as she walks you through the Marketing Planning Process and discusses the approaches that yield the best results. You will come away from this session with a commitment to developing a plan for your firm, an understanding of the components that provide clarity, and the measurable goals and activities recommended to build your firm's marketing awareness. Even if you already have a marketing plan and are looking for tips to improve and refine it, this AGC WebEd is for you!
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